Our Services

Five Eyes provides the full list of services required for successfully bringing your brands to the Nordic and Baltic markets. The core services such as market analysis, sales, marketing planning and brand management are handled in-house by our experienced team, while supplementary services such as production of marketing material, logistics and distribution are sublet to trusted contracting partners.
While we strive to maintain long-lasting relationships in which we act as your trusted full-service partner, our business model also enables us to accept limited assignments that only require some of our offered services. This sets us apart from most competitors and permits us to tailor service packages that fit each client's requirements.

Whether your objective is to establish your brand in the Nordic and/or Baltic market, or merely to receive initial market assessment of your products' potential, Five Eyes have the skills and tools to deliver the relevant information you require. We work pro-actively with you in designing the most efficient strategy and we provide reliable management and advice throughout all phases of the process.

Arguably being the most important task of all, we provide a highly proficient in-house sales organization with the experience, network and innovative drive to optimize sales in all relevant channels. We are particularly strong in the region's important travel retail trade and access the domestic markets efficiently together with our strategic partner, Solera Beverage Group.

Five Eyes provides a complete range of marketing services to support your brands. We have the resources and skills to develop efficient strategies and campaigns and work with creative partners to ensure they are implemented with maximized effect.

We practice a flexible approach to ensure the most efficient logistics solution for each client arrangement. Warehousing and distribution is entrusted to expert partners that provide the best logistics, administration and the shortest and most expedient route to the end customers. The logistic management, coordination, controlling and reporting is conducted in-house by our professionals.

Our in-depth market and consumer knowledge, and close collaboration with our customers ensures that all products included in our portfolio get optimal distribution in all relevant sales channels.

Our operational activities are evaluated, analyzed and presented in comprehensive reports, which provide essential input for improvements and planning of continued sales and marketing strategies.

Our Customers

Five Eyes’ has an active distribution to key customers in all segments of the region’s TR/TF sales channels. These channels include the Nordic managed airports, ferry & cruise lines, charter airlines, diplomatic sales and border trade.

Some of our customers include:

The Team

Five Eyes is your ideal choice when you are looking for a resourceful and reliable partner to assist you in bringing your wine and spirits brands to the Nordic and Baltic Travel Retail markets.

Behind Five Eyes stands a highly driven team of professionals with vast experience in the field. We operate with an entrepreneurial retail-oriented focus that ensures that we make the most of your brand. As we are not controlled by any one specific supplier, we are able to build our portfolio with brands that are picked exclusively for their market relevance.

We are particularly strong in the important Nordic/Baltic travel retail channel. We utilize it not only for tapping its rich sales potential, but also as a strategic stepping stone for marketing and brand building activities that complement domestic market activities.

Managing Director
Bo Dahg

Nordic Wine Manager / Travel Retail
Peter Larm

Nordic Spirits Manager / Travel Retail
Joakim Lobelius

Sales & Outlet representative / Baltic Sea
Jimmy Wiberg

Sales & Outlet representative / Border Shops
Joakim Lindmark

Finance & Logistics
Cuveco Sweden