Five Eyes AB will represent “Jose Cuervo” portfolio at Nordic Travel Retail & Duty Free Channel

The largest tequila brand in the world Jose Cuervo has formally appointed Five Eyes AB as the exclusive Duty Free agency to represent its whole portfolio in the Nordic Travel Retail & Duty Free channel. Five Eyes AB will represent sales and marketing of the brands portfolio for the coming 2014-2015 annual tenders and the appointment will be under contract for a term of three years effective as of now. Brands include; Jose Cuervo, 1800 Tequila, Kraken Black Spiced Rum and Boodles Gin.

David Phelan, Director of Jose Cuervo Global Travel Retail commented:

“Nordic Travel Retail market is a significant sales channel for our brands and we are looking forward to enhance the already existing presence and offer through our partnership with Five Eyes AB as one of the most experienced and largest industry player in Nordic region”.

Fredrik Borin, Founder and Managing Partner of Five Eyes AB, commented:

“The growing portfolio of Jose Cuervo with brands like Kraken Black Spiced Rum fills gaps in our portfolio where we have been looking for a world class partner committed to growing their brands sustainably in our region.”



About Five Eyes

Five Eyes was founded in 2009 and is since October 2012 a fully owned subsidiary of the Solera Beverage Group soly focusing on the travel retail market. Five Eyes provides the full list of services required for successfully bringing your brands to the Nordic and Baltic markets. The core services such as market analysis, sales, marketing planning and brand management are handled in-house by our experienced team, while supplementary services such as production of marketing material, logistics and distribution are sublet to trusted contracting partners. Five Eyes have had a rapid growth since the start and now represent leading spirit brands like Stolichnaya, Old Pulteney, Glenfarclas, Mackmyra and Cognac de Luze.   

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Tradicional 100% Agave Reposado, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix.